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Redbook
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Definition
A weekly measure of sales at chain stores, discounters, and department stores. It is a less consistent indicator of retail sales than the weekly ICSC index. It is also calculated differently than other indicators. For instance, figures for the first week of the month are compared with the average for the entire previous month. When two weeks are available, then these are compared with the average for the previous month, and so on. It might be more useful to compare year-over-year figures since these are indeed compared to the comparable week a year ago. This index is correlated with the general merchandise portion of retail sales covering only about 10 percent of total retail sales. Why Investors Care
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| Released on
1/2/08
For
wk 12/29 2008 |
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Store Sales Y/Y change
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| Actual |
1.6%
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| Previous |
1.2
%
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Highlights
Redbook reports a 1.6 percent rise in same-store sales for the Dec. 29 week, a soft rate but still above target for most retailers. The report noted that heavy weather hurt sales late in the week. Today's chain store reports are pointing to modest but still respectable results for holiday sales. Chain store will post their own results a week from tomorrow.
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